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It’s aimed at time-starved professionals, who due to busy work and social lives simply don’t have the time to date.

Consumer Affairs' founder and former editor, Jim Hood formerly headed Associated Press Broadcast News, directing coverage of major news events worldwide.

The online dating industry is a .1 billion business, with niche dating sites claiming more and more of that market share.

Thanks to a crop of niche dating websites, you can find your ideal mate based on very specific criteria.

SOURCE: Consumer Reports "It's clear that online dating websites play a major role in the lives of many consumers — we invest a tremendous amount of time, money and emotional energy.

It really is a consumer issue worthy of our attention." said Margot Gilman, money editor for Consumer Reports.